Creating motion graphics that not only follow my infographic but to also live as its own asset can be very challenging. This motion graphic required me to find creative commons stock footage and music that would both convey the information but also tell a story. Every story has different requirements to best tell it, and this one required me to listen to a variety of interviews, and to speak with experts in the field. It not only opened up my eyes to the problem, but helped me design the emotion that the motion graphic was going to convey.
I wanted to tell information that would be useful to the average person on what they should look for with funerals, as well as what to stay away from. I had a lot of information to give, so I found the best way to visualize the information with clear hierarchy was to make the graphic tall, so as not to confuse the viewer or overwhelm them. I also looked at funeral industry styles, and designed the infographic to look like it were written on a death certificate.
This sort of infographic would be seen on websites rather than on paper, as it’s tall format best caters to scrolling down through the information. This sort of infographic could best be seen on websites which capitalize on longer formats.
