Project Overview

After being acquired by Digital Envoy, a company named X-Mode had transformed into Outlogic, and its product line had somewhat changed to fit in with the rest of Digital Envoys data services. The new company had a problem: It needed a new identity to accommodate the marrying of two different teams, products, and visions together. My team’s challenge was to work with both old and new coworkers to discover an identity that resonates with everyone, and to extend them to a graphic suite, website, marketing materials and more.